Leading companies are focusing on the development and distribution of dynamic mobile apps, reaching consumers and potential consumers on the one device that is never far from reach. With the rapid global penetration of smartphones and tablets and the increased data speed of 4G networks, mobile applications are riding a wave of explosive growth. We are now a mobile society and the proliferation of smartphones and tablets has given rise to a new paradigm in digital marketing: the mobile app. The advent of mobile platforms has rendered all of those tools passé. It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign.
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